There are 3 different factors that determine the value of a single website, and they are:

1. Content

2. Traffic

3. Revenue

So, what part does each of the 3 different factors I have just listed play when it comes to determining the value of your website? Read on to find out more…

1. Content

As you already know, content is king on the Internet. Search Engines love not just content, but unique content.

The search engines usually reward websites that have unique content high up in their search engine listings for key phrases on which the content is about.

Therefore, if you update your website with unique content (which you can either write yourself or outsource it to freelancers – it’s your choice) regularly, and that each content that you post are optimized for the key phrases that you want your website to be ranked well for in the search engines, chances are that they will be ranked in the first page for the various key phrases you have targeted.

2. Traffic

I have said this time and time again – Traffic is the heartbeat of your website. Without traffic, your website is deem useless (as nobody knows about your website and your messages can never be gotten across to anyone).

When talking about traffic generation, what you want is targeted traffic – Meaning, you only want people who are interested in the topic which your website is about to visit it (For example, there is no point in getting someone who is not interested in wind surfing to visit your website which you share tips on how to wind surf).

There are 101 ways to drive huge amounts of targeted traffic to your website – Both free, as well as paid. Free traffic generation strategies include article marketing, social bookmarking, social networking, etc., while paid traffic generation strategies include banner advertising, Pay Per Click Search Engine Marketing, etc.

3. Revenue

You have a professional-looking website where you share lots of useful information about a particular niche topic that you have lots of experience/interest in. Your website is ranked well in the search engine listings and you are getting massive amounts of targeted traffic every single month.

However, if you do not have any way in which you can generate money from your website, then you are not going to generate a single cent from it.

There are many ways in which you can monetize your website – The simplest being selling advertising space (where advertisers can pay you whenever someone clicks on the ads, or they can pay you for every thousand impressions – Meaning they will pay you a sum of money whenever their ads gets displayed on your website for every one thousandth time).

Another way you can monetize your website is to start promoting products/services related to the topic which your website is about (and whenever your visitors click on the links to purchase those products/services, you generate a certain amount of commissions).

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When considering taking on this type of business, it’s a good thing to assess your competition before diving in to the field. After a quick internet search, I was able to locate a multitude of hits while researching “web design in Surrey”; don’t be discouraged, because this can work in your favor. Knowing that there are other established businesses in your area can actually aid your site in being crawled more frequently by search engines- this in turn will give more traffic to your site and your portfolio. Don’t be afraid to check out the competition to see how their portfolios are set up; having a well designed website is of utmost importance when starting your business.

According to w3 Education, careers in web design are at an all-time high, and are demanded worldwide. If you’re just beginning in your new found career, there are a number of local resources in Surrey at your disposal. For instance, doing a quick search via Floodlight for web design courses in Surrey gives a large number of local courses that can help you to advance your knowledge at your own pace. If you’re not looking to attend a university, these courses may be a viable option. If you are more advanced in your knowledge, you may want to brush up on your skills by checking out some online resources such as Lynda to help sharpen your proficiency in the different software needed to do different design tasks for your potential clients.

After your research is complete and you feel you have a wealth of knowledge about starting a business local to Surrey, your next task is to craft a project-winning website. Keep in mind that your site should not only serve to introduce yourself and your abilities, it must act as your marketing tool, your business card, and your permanent portfolio. Make sure that the following things are included on your site:

SEO copy- Yes- there’s a lot of hits for web design in Surrey via search engines, and you want your website to be among those hit! Make sure that in your source code you include meta tags and keywords that will give those local to Surrey and abroad a chance to find your page.

Your contact information- Seems simple enough, but you’d be surprised at how many portfolios leave this vital piece of information out.

Screen shots of your work- Another tool that seems cliche, but has been left about by a multitude of freelance designers. Since web design is visual, potential clients would like not only a resume, but a visual representation of your work.

I hope that these tips have helped you to propel in the lucrative world of website design; good luck out there!

The web design surrey company you choose is everything these days; first impression is not something you can change! Choose the right website design surrey company for you.

Article Source: http://EzineArticles.com/?expert=Tom_Morley

* Site download time
* On page optimisation
* User Friendly design
* Page dimensions
* Content
* Install an analytics package

The above are all very important in the process of building a site and should be considered carefully.

Site download time is becoming an important issue and rumours have it that search engines are going to be looking at this more and more. Visitors to your website will not want to wait a long time for it to download; research has shown that users will only wait on average 8 seconds for a page download. If your site is too slow you will lose visitors to competitors. To speed up your site don’t add too many images and limit the amount of flash involved.

On page optimisation is crucial if you want search engines to find your website. With more and more people using search engines to find websites and information you really need to carefully select what keywords, descriptions and page titles you use. Think about what words people will use to search for you and make sure that they are included in the title, description and keywords. By doing this you will be found by search engines. An SEO specialist can help you with this.

Make sure your website has a user friendly design; you need to think about where certain things should be such as menus and content. Most people get used to looking in certain places for menus and links so if you put yours in an unusual place they won’t be able to find it and will leave. Other things to consider are colour schemes don’t over do it as it will confuse your users, do make it appealing though.

Page dimensions can be a difficult one, if you are using a large widescreen monitor then your design may look good but to someone who is using a smaller screen it can be a bad experience. Do not make the page too wide because users with smaller screens will have to navigate horizontally which is a big turn off for most users. Height isn’t such a big issue as users do not mind scrolling down a page, but this said don’t go over board.

Content is probably one of the most important components of any site. Search engines love content and it looks like they always will. New updated content gives them something to read and makes your website more important to them helping you become more visible. This said don’t just write any old thing on there as the most important aspect is that users who come onto your site want to find what they are looking for and easily so don’t babble. Content can also come in the form of blogs so make sure your website has an integrated blog as this way any updates are new and fresh and on your site. Content can also contain good keywords which again will appeal to search engines.

Obviously you will want to know how many visitors your site has and where they have come from; you would be surprised at the amount of websites designed without this in mind. Without analytics you do not know what is going on, it is like having a store and not knowing how many visitors are coming in. If you have an e-commerce site then by not knowing your visitors you will not know your conversion rate of sales. If you know that 1000 people visit your site each week but you are only selling 10 items something is wrong, you can then look at your site design, products and pricing to understand what is putting people off. Analytics is vital to understanding your web site.

Having a website is a great way to showcase your business or personal interests but if it isn’t optimised then nobody can find it and it will be just out there not creating any interest.

Ian Spencer works for Clear Web Services, a SEO Web Optimisation and Web Design company serving the Forest Of Dean, Gloucestershire and South Wales.

He has worked in the SEO and Internet Marketing world for many years, and working in partnership with another company has launched the new SEO business.

http://clearwebservices.com/ For More Information, please call 01594 835 857 or email info@clearwebservices.com

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Nevertheless a website often can not have anything it desires. Something needs to be sacrificed in favor of another. If you wish for beauty and color, you might let go of some important SEO principles. This compromises the possibility for your site to be positioned higher in the search engines and to obtain its targeted leads generation.

Flash layouts are used at the expense of other attributes which should be displayed in your web site. If you choose flash, you might not be able to use text high lighting for copy paste processes, you cannot increase the font size and your users can’t open links to new windows. The idea is for them to run 1 page all throughout their search.

Flash is also a pricey design. Not all insurance web designers are knowledgeable in utilizing the technology thus insurance businesses are inclined to shell out higher for the exceptional talent of flash development.

On the other hand, this additional expenditure might not be necessary. You can have creativity and class from tailored insurance web design which could represent your insurance goals without even sacrificing website positioning principles. TR Web Wizard suggests for the usage of customized web design instead of template design and flash. The latter is less understandable than other HTML based counterparts. This is for the reason that the program cannot be downloaded by other internet browsers. Particular flash websites could not be translated by the search engines and could not be straightforwardly downloaded on some types of PCs.

When a visitor gets onto a flash web page, he would be impressed by the cool and interactive design. The interesting look, colors, animation and sound would let the customer enjoy an entertaining search journey. Although this would only be for a short time. As soon as the visitor knows that he cannot use a number of search features on your web site and he needs to hang on for a long time to download and read the web page, he would end up navigating away from the flash web site and select simple, accessible and user-friendly web sites instead.

Flash is a technological advance which offers beauty and ingenuity for your web site. Insurance organizations are normally stuck between selecting for attractiveness rather than usability. Function is the key. What is the purpose of a creatively packed web page if it can not even turn one visitor into good income? However, if you judge that originality and interaction would fit the character of your organization, then you can use flash websites for more benefits. Yet if you wish for nothing but efficiency and successfulness of your insurance website, then bespoke HTML website designs could be the greatest option. Your insurance web design is a question of your businesses priority and preference.

Insurance Websites

Insurance Web Design

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Looking at the bigger picture, a Professional web design can have a greater effect on the customers than a template, helping you to convert leads into paying clients. Having a professional website is an extremely important tool in your toolkit which will help you grow your business successfully.

There are 2 choices when it comes to having a website created. The first choice is to use ready-made template that can be found online and modify it for your business. The downside to this is that many other companies will have a similar looking website as a result. It also makes search engine optimisation more difficult.

The second option is a much more worthwhile investment and is to get a customised, professional website design. This will give you the ability to keep your customers abreast of new developments, as well as keep them engaged and coming back to see what additions and alterations you have made to your site as well as to your company.

Every business is different and so are their needs when it comes to their individual websites. A Professional web design is unique and personal only to your business. It can make the site more engaging and interactive, leading customers to spend more time learning about what you have to offer.

While many companies think that using a template is a great way to cut a corner on marketing spends, it can turn away more customers than it attracts. The majority of templates that companies use as an alternative to professional web designs in many cases end up costing the company more in missed opportunities over the long term.

If you can get your visitors to spend time on your site, it is more likely that they will buy your products or services from you. As a result, you need to focus on having a well designed website to achieve this.

Putting together a website yourself can be extremely overwhelming for the non-technical person and cause you a lot of wasted effort in time and energy that you could be putting into running your business. As you are a professional with your business, so it is true that hiring the right professional web design company to build your site will pay dividends. They will also have the tools to research your competition.

Taking the leap and spending the money up-front and investing in a professional web design will give you not only the springboard of a better looking website, but will also be generally easier for visitors and the search engines to navigate around and index.

Article Source: http://EzineArticles.com/?expert=Tom_Andrew